Idea:
Let college students apply for scholarships that reward them with stuff they actually want (e.g. a year's worth of ramen, XBOX accessories, etc.). Students will apply for the scholarships by "interviewing" with our "board" via their webcam.

Objectives:

  • Get students to create video applications
  • Get people to vote for their favorite applications

Challenges/Considerations:

  • Making the interviews between our pre-recorded "board" and live applicants work as close to a conversation as possible.
  • Voting mechanic (debate between voting vs. rating, allowed frequency)
  • Observers vs. participants. It needed to be as easy to participate as possible, to encourage participation, but our observers are valuable to us as well.

Note: For this project I mapped out the campaign/process flow (below) to define our overarching requirements and then played a UX consultant role as our vendor was responsible for wireframes and site design.  We met frequently with the vendor and continued to evolve and critique the site UX throughout the project. Interview functionality, navigation, voting mechanics, and everything else were scrutinized and tweaked to ensure that we met our objectives.

Campaign/Process flow 

 Homepage of the experience. User is greeted with an introductory video and selects the scholarship that they'd like to apply to from here.

Homepage of the experience. User is greeted with an introductory video and selects the scholarship that they'd like to apply to from here.

 The Applicant Gallery. Users could browse and filter the videos by various parameters (e.g. friends who've applied, recent applicants, etc.).

The Applicant Gallery. Users could browse and filter the videos by various parameters (e.g. friends who've applied, recent applicants, etc.).

 The Applicant Page. Users watch application videos and vote from this page.

The Applicant Page. Users watch application videos and vote from this page.