Old Spice: Muscle Music
Terry Crews is so powerful that he can play music simply by flexing his muscles.
Create an interactive experience that allows users to "play" Terry Crews and record their own music, via their keyboard.The transition should be seamless and not only work on Vimeo, but anywhere else it's embedded.
- Designing and integrating new functionality on a large existing platform that we didn't own.
- Keeping a "simple" idea simple in the eyes of the user.
- Platform/technological limitations (e.g. video save/upload time potentially creating bounces).
Note: While the video introducing Terry's skills is still viewable here, the interactive experience that immediately followed it up has unfortunately been removed due to talent contracts expiring. However, there is a nice little summary of the campaign that the staff at Vimeo put together if you're curious to learn a little more about the execution and impact of the campaign.