ESPN: Fantasy Football Toolkit

Idea:

Create add-on tools to augment ESPN's Fantasy Football game that will give players additional ways to engage with the game throughout the season in a fun, but useful way. 

Objective:

  • Increase signups and make ESPN the number one fantasy football platform
  • Give fantasy football players a reason to choose ESPN over other services by differentiating the product

This was the second year of the Fantasy Football toolkit as it's now a consistent piece of their product offering.

Iterations in the second year of the platform mainly focused around:

  • Opening it up to all existing and potential players (previously it was just for commissioners)
  • Making content and functionality dynamic and relevant to the current time of the season (previously it was static throughout the season)
  • Incorporating the additional tools that were concepted for season two. 

Note: The final wireframe deck for the project was pretty sizable as it involved the evolution of the home screen/each tool throughout the season and the states for each step of each tool, so the wireframes below are a sampling of the larger deck.

 Defining our three main user types for the season.

Defining our three main user types for the season.

 The high-level user flow for each tool.

The high-level user flow for each tool.

 Defining each state of the toolkit needed for each user type, and each phase of the season.

Defining each state of the toolkit needed for each user type, and each phase of the season.

ESPN_FFL2013_UX_4 - Landing Page.jpg
 Inventory of each state needed for the homepage Power Rankings tout based on each possible scenario during the season for each user type.

Inventory of each state needed for the homepage Power Rankings tout based on each possible scenario during the season for each user type.

ESPN_FFL2013_UX_7 - Power Ranking Tout on Landing Page.jpg
 User flow specific to the Power Rankings tool

User flow specific to the Power Rankings tool

Initial thinking on the power rankings interface and the logic we wanted to use to recommend each week's power rankings to commissioners to allow them to make as informed of a decision as they wanted to in how they were ranking their league.

ESPN_FFL2013_UX_8 - Power Rankings Home.jpg